Starbucks have launched their Christmas campaign with a whopping four-metre tall Red Cup installation, illuminated by a matrix of individually controllable LED modules.
Abstract AVR Ltd worked along side event specialists Event Electrical Ltd and award winning brand experience agency
Clinkclink© to bring the lighting aspect of the campaign to life.
The installation took place within London's awe-inspiring King's Cross station; with enormous skylights, high lux levels and other lighting installations to compete with, it was clear that a bespoke pixel solution with a high lumenous output was required.
The bespoke modules gradually illuminate the Christmas tree as tweets with the hashtag #RedCups are used on Twitter; manifesting the social platform's festive excitement into a physical display of dynamic light.